The Loft Birmingham
In what ways can we rethink a city centre and find alternative uses for our retail spaces and units? The Loft Birmingham was a public intervention in the heart of the city centre that began by asking these questions. Over a 6-month period, we installed a pop-up shop with a difference. Rather than supply goods in exchange for funds, our sole purpose was to open a space in the city that supported emerging creatives in expanding their work and presence. The 950sqft unit was split into two halves: one, a dedicated exhibition & event space that allowed artists and public to interact, and the other an affordable studio to allow artists to investigate, take risks and experiment with their practice.
The project was hugely successful locally within Birmingham’s creative scene, and also reached further afield, inspiring similar projects to start in cities like Athens, Greece. For more information and an overview of the programme, please visit The Loft’s Facebook page here.